In a recent episode of the podcast “Powered By How,” award-winning journalist Nisha Pillai leads a discussion on the energy transition. Over the course of 25 minutes, the guests — a business psychologist, a renewable energy investor, and the head of an innovation lab — describe the challenges of scaling new technologies to combat the climate crisis. The casual listener could easily miss the first five seconds, when Pillai, a former BBC World News presenter whose voice instills instant confidence, announces that the podcast was produced by Reuters Plus in partnership with fossil fuel giant Saudi Aramco. Pillai never explains that Reuters Plus is the publication’s internal ad studio, nor does she remind listeners of the show’s sponsor when the head of the innovation lab, an Aramco executive, touts the benefits of unproven, industry-backed technologies.

Reuters is one of at least seven major news outlets that creates and publishes misleading promotional content for fossil fuel companies, according to a report released today. Known as advertorials or native advertising, the sponsored material is created to look like a […]

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