Young people on TikTok learn about what’s happening from a hodgepodge of alternative sources, from news commentary influencers to purportedly on-the-ground “citizen journalists.”
Credit: James Clapham for Business Insider

Kelsey Russell, a 23-year-old TikToker in New York, is on a mission to pull off what media executives have struggled to do for decades: Persuade young people to buy newspapers.

The grad student posts several videos a week in which she flips through print pages of The New York Times, The Atlanta Journal-Constitution, and other legacy publishers to summarize stories. The broadsheets, blanketed with Russell’s notes and highlights, are something of a nostalgic prop for her roughly 88,000 followers, some of whom may have watched their parents flip through physical papers but never touched one themselves.

Before finding a news niche, Russell spent years building a TikTok following by posting restaurant reviews and travel vlogs. Today she often blends her peppy commentary on news she thinks young people care about — such as healthcare and climate — with lifestyle content. In a November post, for example, she began by […]

Read the Full Article