Pro-industry groups in New Mexico are pushing out what some experts have called ‘sky is falling’ messaging. Composite: Getty

The oil and gas industry wants to play a word-and-picture association game with you. Think of four images: a brightly colored backpack stuffed with pencils, a smiling teacher with a tablet tucked under her arm, a pair of glasses resting on a stack of pastel notebooks, and a gleaming school bus welcoming a young student onboard.

“What do all of these have in common?” a 6 April Facebook post by the New Mexico Oil and Gas Association (NMOGA), asked. “They are powered by oil and natural gas!”

Here in New Mexico – the fastest-warming and most water-stressed state in the continental US, where wildfires have recently devoured over 120,000 acres and remain uncontained – the oil and gas industry is coming out in force to deepen the region’s dependence on fossil fuels. Their latest tactic: to position oil and gas as a patron saint of education. Powerful interest groups have deployed a months-long campaign to depict schools and children’s wellbeing as under threat if […]

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