This article is part of an ongoing series analyzing how baby boomers — those born from 1946 to 1964 in the U.S. — behave differently from other generations as consumers and in the workplace. The series also explores how the aging of the baby-boom generation will affect politics and well-being.

PRINCETON, N.J. — Older generations of Americans are much more likely to describe their political views as conservative than as liberal. This includes the large baby boom generation, of whom 44% identified as conservative and 21% as liberal last year. That 23-percentage-point conservative advantage is less than the 31-point edge for the older traditionalist generation, but greater than those for Generation Xers and millennials. In fact, millennials are about as likely to say they are liberal as to say they are conservative.

Ideological Self-Identification, by Generation, 2014

The results are based on aggregated data from 14 separate Gallup polls conducted in 2014, including interviews with more than 16,000 U.S. adults, aged 18 and older.

The ideological differences across the major generations in the U.S. are consistent with generational differences in party preferences, as older generations tend to be more Republican and younger generations more Democratic.

Older generations are […]

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